As a businessman regularly travelling the world, I am frequently reminded of how well Scotland is regarded. In addition to being respected for our innovation and skills, as the home of the Enlightenment, we are viewed as an outward looking nation, populated by individuals who are actively interested in what's going on beyond our shores. We are known to hold strong opinions - and aren't usually frightened to share them.

But I have concerns that, despite the plethora of political representation in Scotland today, we don't get down to brass tacks enough when it comes to what's happening in Europe and how it affects our lives here. Whilst the local political situation is well-covered, it appears there is currently a lack of opportunity for Scots to engage in European topics and issues, other than at the time of the elections to the European Parliament. But I don't necessarily think that reflects the level of potential interest there is amongst the Scottish public to hear or say more.

After all, European bills and directives account for more than 70% of the legislation affecting Scotland, yet this dominant influence is neither recognised amongst the general public and the media, nor used to its full political gain for Scotland. The time is right to change that. That's why I have established ThinkScotland, a new interactive online resource focusing on European affairs from a Scottish perspective.

ThinkScotiand will be encouraging businesses and individuals alike to share their thoughts and comments and will act as an agent provocateur to challenge the misperception that no-one cares about what's happening in Europe.

My hope is that we can raise awareness of the issues the people of Scotland care passionately about and explore how Scots can influence future policy. To do that we need to hear what's important to you, your family, your business or your community, where you see the potential threats and opportunities from Europe.

With a Board of Advisers, that includes members of the Scottish, UK and European Parliaments as well as leading representatives from the business and academic fields, there is a wealth of experience that can add to the debate and challenge the status quo and sometimes comfortable assumptions.

ThinkScotland is not directly affiliated to, nor funded by, any political party. It will offer a platform for anyone and everyone - no matter their political position - to share their views and get involved in debating in the topics that matter. We'll have regular online surveys to gather opinion, as well as forums to share views, and will regularly report our findings back to the public.

ThinkScotland will launch in November and it will not shy away from posing questions to those directly affected by the big issues in Scotland. From the business agenda to debates on the environment, transport and fishing, ThinkScotland will seek to engage with you - the Scottish public. We hope you will play your part.

To turn your opinion into a voice for Scotland go to www.thinkscotland.org and join the debate.

Robert Kilgour is a Scottish entrepreneur, investor and property developer currently based in Brussels. He was the Founder of Four Seasons Health Care which now operates some 440 care homes employing 21,000 people.